Adweek Events
The well-known publication platform, Adweek, began hosting events centered around marketing and advertising. The events brought back the in-person addition in the year 2022, after taking it strictly virtual during the pandemic in cities like Miami, Los Angeles, New York, London and Cannes.
The Creative Team is responsible for concepting and branding for all of these events from the very beginning including the color palette, imagery and iconography. These brand guidelines established are used for all of the social and digital assets, the website, as well as the printed materials for the actual event.